About SEO Consulting

With Michael Martinez

Michael Martinez began developing and promoting his own Web sites in 1996. By 1998 he turned to search engine optimization to increase traffic and visibility for his Web sites. Joining the popular Virtual Promote community, Michael served for a time as moderator for the Inktomi forum at Virtual Promote's search engine forums. Michael's research into search engine optimization and ranking strategies for Inktomi's customer search engines (which at one time numbered over 30) helped hundreds of business Web site operators improve their stability and visibility in the Inktomi search engines.

Michael's research also looked into the privacy issues affecting Web site operations. His articles on the Children's Online Privacy Protection Act of 1998 were carried by several Web site newsletters, including the Virtual Promote newsletter. Michael was also one of the first forum community operators on the Internet to implement a privacy policy for his visitors. Numerous Web site operators have modelled their privacy policies on Michael's policy for the Xenite.Org network.

After leaving the Virtual Promote community, Michael joined J.K. Bowman's Spider-Food Forums, where he has offered search engine optimization, ranking strategy, and Web site promotion advice and theoretical research to interested Web site operators and search engine optimizers for many years. Michael's 2005 "On the Googleness of Being" paper helped the SEO community identify and refocus attention on the concepts of trusted Web sites, child page inheritance, and related concepts.

Through the years, Michael has participated in other SEO forums, including Webmasterworld, Search Engine Watch, HighRankings, and more. He joined the SEOMoz blog team in January 2006 and has been sharing his own insights into the development of Google's search and Web site services since the summer of 2006 on his Google Says... blog.